Sea Otter Classic

The annual Sea Otter Classic attracts cycling enthusiasts from near and far, and it's a critical opportunity for industry brand engagement. Tasked with leading design for the Specialized booth layout and presentation plan, I worked with numerous cross-functional partners across Product, Marketing, and Sales teams to present the featured products with the desired look and feel. Working with a trail building company instead of a fixture manufacturer allowed an organic use of natural materials throughout, creating a truly authentic vibe.