Specialized Chicago

The first Hub location in the USA, Specialized Fulton Market was designed as a destination where new riders and loyal enthusiasts can discover exciting products and engage directly with the people behind the brand. In addition to premium flagship retail, the concept includes training, event, and office spaces. An "open kitchen" style mechanics' area invites customers to sit, chat, and learn. Unique company heritage displays and an interactive community ride map make this a truly differentiated retail experience.

For this project, I led early concept discussions, participated in real estate selection, developed the initial space plan, directed architectural development, and oversaw the work of the Project Manager and Store Environment team. I also introduced key experiential elements by cultivating new vendor partnerships.

See the features I developed in partnership with Patten Studio here.

View a virtual tour created by Obsess here.