Specialized Bentonville

A model focused on test riding and education, the Specialized Experience Center is designed for premium service and an elevated presentation of select product.

Bentonville, the "Mountain Biking Capital of the World," has a strong sense of place that we wanted to integrate into the interior aesthetic. Millwork elements include a layered slat design reminiscent of the regional landscape. To further localize and differentiate the retail environment, we developed bike displays designed to reference jumps, bridges, and other features found on local mountain bike trails. The Community Wall highlights local trail routes and rider photos, enabling personal connections and creating an engaging, interactive experience.