Specialized Atlanta

An exciting destination for area cyclists, this Specialized Hub is in the heart of the Krog District, directly on the Atlanta Beltline's Eastside Trail. Set in a brick building that was originally home to Atlanta Stove Works, the design takes cues from the space's industrial origins within the context of a distinctively modern environment.

In-depth product storytelling and brand heritage displays create a truly differentiated experience. Thoughtful space planning accommodates abundant inventory in back-of-house, enabling a lower-density showroom presentation for an elevated feel and improved customer engagement. The interactive Community Wall invites customers to explore local routes and share photos from their own riding adventures.